Welcome to our Kenvue Privacy Center!
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United States
At Kenvue, we believe privacy is a fundamental human right. We know that protecting your personal information is crucial for earning your trust, whether you’re a customer, partner, or employee. We prioritize people by creating innovative, consumer-centric products and services, and we’re committed to handling all personal information with respect and care.
We encourage you navigate through this Privacy Center to fully understand how your personal information is used and processed.
In this Center, you’ll find:
- Our comprehensive Privacy Notice (“Notice”)
- How to contact us
This Center is designed to clarify how we collect and manage personal information through the service you’re currently visiting (referred to as the “Service”).
We’re glad you’re here! Your use of our services indicates that you’ve reviewed our privacy information.
What you’ll find in this Privacy Notice
This Privacy Notice explains how Kenvue Brands LLC collects, shares and processes your Personal Information:
- When you interact with us directly
- When we provide you with a service
- Use automatic tools
- Through third-party interactions
- To fulfil our contractual obligations, and
- When you contact us to report any issues with our products or services
To make it easier for you to navigate this Notice, we’ve organized it into clear sections and included a glossary chart to help you better understand some terms we mention. We highly encourage you to check back regularly to stay updated on how we manage your Personal Information. Your privacy matters to us, and we’re dedicated to keeping you informed while reaffirming our commitment to your privacy.
Who are we and what do we do?
- Kenvue and its subsidiaries are responsible for managing your personal information.
- We’re committed to protecting your privacy and being clear about how your personal information is collected, used, and shared.
- This Privacy Notice applies across all Kenvue websites and applications.
More about us
What sensitive personal information do we collect and how do we handle it?
- Personal data is any information that can identify an individual, while sensitive information includes details like health, Social Security Numbers, and religious beliefs, which need extra protection.
- We ask that you do not share sensitive personal information unless we specifically request it for a clear purpose.
More about personal sensitive information
What information do we collect, and for what reasons do we use it?
- We collect personal data you provide voluntarily, such as when you sign up for a newsletter, take surveys, or interact with our services. Sometimes we combine this with information from other sources to improve your experience.
- We automatically collect data through various technologies that track your online behavior and preferences like cookies, Flash cookies, pixel tags, and IP addresses to understand how you use our sites, personalize ads, and improve our services.
- We use your personal data to manage our relationship, provide services, comply with laws, and for business purposes.
- You can manage your cookie preferences and opt out of personalized ads through various methods, including browser settings and advertising industry tools.
- We’ve included a chart so you can understand the types of data we collect from you, how we collect it, and for what purposes.
More about what, how, and why we use your personal information
Do we share your personal information with third parties? Who are they and why?
- Personal data may be shared with affiliates, co-branding partners, service providers, and vendors for various purposes like research, business operations, marketing, and events.
- Information can also be disclosed in business transactions, for legal compliance, and to protect rights and safety.
- Personal data might also be shared for research, with healthcare professionals, and when users post or connect to social media.
More about third party data sharing
What privacy rights do you have, and how can you exercise them?
- You can access, correct, delete, or limit your Personal Information and in some cases, request a copy or transfer it to another company.
- You can withdraw consent for marketing, opt out of automated decision-making, and update your profile or communication preferences.
- In many countries, you can file a complaint with your local data protection authority. However, this right is not available everywhere—where it isn’t, you can contact us directly for help.
More about your privacy rights
How long do we keep your personal information?
- We keep your personal information as long as needed or allowed by law.
- We consider our ongoing relationship, legal obligations, and legal advice to decide how long to keep your data.
More about retention periods
How do we protect your personal information?
- We use various security measures to secure your personal data based on the level of protection required.
- You are advised to also take steps to protect your devices and notify us immediately if you suspect any security issues.
More about security
What happens to my privacy when I click a link to another website from your service?
- Kenvue is not responsible for the privacy policies of external sites and does not endorse them.
- You are advised to review the privacy notices of third-party sites to understand how your information will be handled.
More about third party sites and services
Do we transfer your personal information internationally, and if so, how do we ensure its protection?
- Your personal information may be transferred and processed in countries outside your home country, where we have facilities or work with service providers.
- We ensure your data is protected through adequate measures, such as Standard Contractual Clauses, especially for transfers to countries without sufficient data protection standards.
More about international data transfer
How do we ensure the protection of children’s privacy online?
- Kenvue’s apps and websites are designed for adult users.
- If Kenvue discovers it has received information from a child, it will take action as required by law.
More about children’s privacy
How frequently do we review and update our privacy notice?
- Changes to our Privacy Notice will be posted on our app and website, and you may also see an email or pop-up notification.
- If you continue to use our services after updates, it means you accept the changes.
- We recommend reviewing the Privacy Notice regularly so you’re always informed.
Last updated: December 4, 2025
More about updates to Privacy Notice
State Supplemental Privacy Notice
Last Updated: September 18, 2025
This State Supplemental Privacy Notice (“Supplemental Notice”) applies only to information collected about California, Colorado, Virginia, Utah, Connecticut, Montana, Texas, Oregon, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Minnesota, Maryland, Tennessee, Indiana, Kentucky, and Rhode Island consumers. It provides information required under the following laws, (collectively, “US State Privacy Laws”):
- California Consumer Privacy Act of 2018 and California Privacy Rights Act of 2020 (collectively, the “CPRA”)
- Colorado Privacy Act of 2021 (the “CPA”)
- Connecticut Data Privacy Act (“CTDPA”)
- Utah Consumer Privacy Act of 2022 (the “UCPA”)
- Virginia Consumer Data Protection Act of 2021 (the “VCDPA”)
- Montana Consumer Data Privacy Act (the “MCDPA”)
- Texas Data Privacy and Security Act (the “TDPSA”)
- Oregon Consumer Privacy Act (the “OCPA”)[NH1]
- Delaware Personal Data Privacy Act (the “DPDPA”)
- Iowa Consumer Data Protection Act (the “ICDPA”)
- New Hampshire Privacy Act (the “NHPA”)
- New Jersey Comprehensive Privacy Law (the “NJCPL”)
- Nebraska Data Privacy Act (the “NDPA”)
- Minnesota Consumer Data Privacy Act (the “MCDPA”)
- Maryland Online Data Protection Act (the ”MODPA”)
- Tennessee Information Protection Act (the “TIPA”)
- Indiana Consumer Data Protection Act (the “INCDPA”)
- Kentucky Consumer Data Protection Act (the “KCDPA”)
- Rhode Island Data Transparency and Privacy Protection Act (the “RIDTPPA”)
Financial Incentives for California Consumers
We offer various types of financial incentives in exchange for your personal information, such as coupons, discounts, promotions, loyalty points, sweepstakes, contests, surveys, and other exclusive offers for California consumers who sign up to receive our marketing emails or join our loyalty program. The amount and terms of such offers will be presented to you at the time of the offer. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your email address) and commercial information (like your purchase history). Solely for purposes of California privacy law, we reasonably estimate the value of the discount, coupon, or other financial incentive that we offer to you to be equal to or greater than the value we receive from a consumer’s Personal Information collected in connection with the offer. We reasonably estimate the value of a consumer’s data by estimating the expenses related to the provision of each incentive program per consumer. We incur a variety of expenses for providing financial incentives, such as administrative and technical expenses associated with maintaining a loyalty program and costs associated with discounts on purchases. Participation in our financial incentives is voluntary. You may opt into a financial incentive by following the sign-up or participation instructions provided, and you have the ability to opt out by unsubscribing from our emails or closing your loyalty member account.
More about Supplemental Privacy Notice
Consumer Health Data Privacy Notice (“CHD Privacy Notice”)
Effective Date: January 1 2024
This Consumer Health Data Privacy Notice supplements the Kenvue US Privacy Notice and State Supplemental Privacy Notice and applies specifically to “Consumers” as defined under applicable U.S. privacy laws regarding Consumer Health Data (collectively, the “CHD Privacy Laws”).
This CHD Privacy Notice describes Kenvue Brands LLC’s and each of its affiliates’, subsidiaries’, assigns’, successors’, and brands’ (“Kenvue”, “we”, “us”, or “our”) practices regarding the collection, use, sharing and disclosure of Consumer Health Data. Any capitalized terms not defined in this CHD Privacy Notice shall have the meanings given to them in the Kenvue US Privacy Notice and the State Supplemental Privacy Notice. This CHD Privacy Notice does not supersede, replace, or otherwise amend the Kenvue US Privacy Notice or the State Supplemental Privacy Notice.